Service Plus of Black River Inc. | Front DeskService Plus of Black River Inc. | Frontage

A Legacy of Trust and Excellence Since 1992

The story of Service Plus Automotive began in 1992, and while times have changed, our mission remains the same: to instill trust in our customers from Calcium, Fort Drum, and Watertown by offering exceptional auto repair and preventative maintenance. For over thirty years, we have been dedicated to preserving the safety, longevity, and drivability of your vehicle. We believe that trust is the foundation of everything we do, and we continuously strive to build and maintain that trust through transparent and ethical practices.

As a multi-generational, family-owned establishment, Service Plus Automotive is deeply rooted in the community. Our owner, Jennifer Hulbert, followed in her father’s footsteps, driven by a genuine love for the automotive industry. Jennifer and the entire team are committed to breaking the negative stereotypes often associated with auto repair shops. By prioritizing empathy and clear communication, we ensure that every customer leaves with confidence in both the automotive industry and the services they receive at Service Plus Automotive.

Service Plus of Black River - in front of the shop

Our Commitment to Community and Service

At Service Plus Automotive, we pride ourselves on being a trusted part of the Calcium, NY, Fort Drum, and Watertown communities. We understand the importance of trust and transparency in every interaction. Whether you’re coming in for routine maintenance or a complex repair, we ensure that you are informed, respected, and confident in the work we do. We believe in investing in our customers and employees alike, creating an environment where teamwork and respect are paramount.

Our team of skilled auto mechanics is known for their expertise, especially in solving complex electrical issues. As a one-stop shop, we service Domestic, European, and Asian vehicles, providing comprehensive care for every make and model. We operate with a continuous improvement mindset, always seeking to enhance our skills and services to better serve you and your vehicle.

Celebrating 30 Years of Service

In 2022, we celebrated three decades of serving our community. To mark this milestone, we hosted a classic car show and food truck event, bringing together our valued customers and friends for an evening of celebration. Events like these highlight our commitment not only to excellent service but also to fostering a close-knit community spirit. Our dedication to clear and intentional communication, as well as our focus on building and maintaining a strong reputation, ensures that our relationships with customers are lasting and meaningful.

Why Choose Service Plus Automotive?

At Service Plus Automotive, our approach is built on trust, collaboration, and continuous improvement. We listen carefully to your concerns, ensuring that we understand and address your needs with empathy and expertise. Our dedication to transparency and honesty means you’ll always know what’s happening with your vehicle, without any surprises. We are confident in our position as a leader in the automotive industry, and we train our team to not just manage, but to lead with integrity and purpose.

From the moment you walk through our doors, you’ll experience the difference that a genuine, customer-focused approach can make. We treat every vehicle as if it were our own, and every customer is like family.

Learn more about our services or schedule an appointment today and discover why generations of families in Calcium, Fort Drum, and Watertown have trusted Service Plus Automotive for all their auto repair needs.

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Service Plus Automotive is committed to ensuring effective communication and digital accessibility to all users. We are continually improving the user experience for everyone, and apply the relevant accessibility standards to achieve these goals. We welcome your feedback. Please call Service Plus of Black River Inc. (315) 773-3400 if you have any issues in accessing any area of our website.